1/ AI Mode & AI Search
Google Search is now multimodal and exploratory. With tools like AI Overviews, Lens, and Circle to Search, the search experience is no longer just typed keywords.
AI Overviews alone have increased commercial query volume by 10% in core markets. Brands now show up not just for what people type, but what they ask, scan, and see.
2/ AI for Shopping
Google has added AI to create try-on visuals, lifestyle images, and video ads.
They’re even auto-suggesting campaigns and promotions based on product trends. Users can shop for what they see on Google without clicking away.
3/ Smart Bidding Exploration
It actively targets unobvious but high-value searches like “how to buy a home.” Campaigns using it saw an 18% increase in unique search categories and 19% more conversions.
4/ Google AI for Creativity
Google launched Asset Studio and upgraded Product Studio.
→ Turn an image into a video with Veo.
→ Expand scenes with AI outpainting.
→ ‘Generated for you’ feature analyzes trends to suggest campaign concepts, featured products, and discounts.
5/ AI for Search Campaigns (AI Max)
AI Max campaigns adapt your text, CTAs, and even target URLs based on real search behavior. L’Oréal saw a 2X conversion rate and 31% lower CAC using it.
New controls like “locations of interest” and brand safety filters offer precision even with broad automation.
6/ Marketing Advisor
Google Ads is now building agentic co-pilots. Basically, AI experts who live inside Chrome.
They offer keyword ideas, detect broken tags, and can troubleshoot campaigns on the fly.
7/ Google Commerce Media Suite
If you’re in retail or DTC, this is the big one. Google is merging off-site ads (like Search Ads 360, DV360, and YouTube) with direct performance metrics from retailers like Shopee, Flipkart, etc.
You’ll be able to track product-level effectiveness and even integrate sales data into campaign goals.
Which one of these AI updates are you most excited to try first?
Source: Linkedin Post
